Streamlined class reservation journeys and unified SVOD + studio systems to improve customer experience and unlock cross-channel value.

To comply with any non-disclosure agreements, I have omitted, sanitized, and/or obfuscated confidential information in this case study.
All information in this case study is my own and does not necessarily reflect the views of Y7 STUDIO.

Removing Friction in
Reservation Flows

The studio booking experience was outdated, slow, and confusing—adding friction to one of the brand’s most critical customer touchpoints.  Journey mapping and analytics showed it could take up to seven pages and 40+ clicks to reserve a single class. Clients often abandoned the process or missed offers they were eligible for—hurting both satisfaction and revenue.

The goal was to make booking a studio class feel more intuitive, less frustrating and dramatically reduce time-to-reservation.

I consolidated three separate sub-pages for each studio (Info, Pricing, Schedule) into a single page accessible from the homepage in one click.  When attempting to reserve a class with an active membership or credits, a modal confirmed the reservation instantly.  If not, the full purchase flow now also stayed on the page—contained in a modal—to reduce friction.

To prevent the page from requiring excessive vertical scrolling, I added a date picker to limit the number of visible classes and moved studio information into a right sidebar.

I paired this logic with content design refinements—sharpening headlines, CTAs, and microcopy to reflect Y7’s brand voice and make upsells feel on-brand, not pushy.

The result: a fragmented, seven-page journey collapsed into a single, intuitive modal-driven flow that was fast and frictionless for users, with stronger commercial outcomes for the business.

Through adding a simple checkbox to both the new client offer and fixed credit purchase flows, users could seamlessly start an unlimited digital free trial—if eligible—without disrupting their class reservation (memberships now already included this access). This subtle UX change drove a double-digit lift in SVOD trial starts after implementation.

Designing an
Omnichannel Dashboard

Mirroring the same frustrations in reserving a class, it was also a tedious process for clients to view, change, or cancel their upcoming class reservations.

Further, a new SVOD product spun up during COVID lockdowns lived on an entirely separate system.  A studio client attempting to try at-home classes would find their existing login didn't work. Digital subscriptions and studio memberships were separate offerings, leading to confusion.

The pandemic had proven the strategic value of omnichannel, and Y7 saw a chance to reimagine its platforms for a post-COVID future—one where studio clients could effortlessly reserve in-studio classes while finding digital value between visits.  Achieving this meant unifying two disjointed, off-the-shelf systems into one seamless, custom-built platform.

I designed a dashboard—the default landing for authenticated users—where clients could quickly manage upcoming reservations, book a spot at their preferred studio in one or two clicks, or start one of the latest digital classes now included in their membership.  At a glance, they'd be able to see how many total classes they've taken with the company (both in-studio and digital), their remaining studio credits, and manage their studio membership or digital subscription.

An interactive date picker would quickly surface a one-click booking option for their preferred studio or the ability to view/manage an existing reservation for that day.